Search engine optimization
What are search engines actually looking at?
Search engines care about the user and want to perform to the best by referring them to websites and content that is the most relevant.
How do search engines determine relevancy ?
Content: SEO content is any content with an objective of inviting search engine traffic.
It is determined by the theme, the text on the page, and the titles and descriptions that are given. To achieve all of these you have to perform the following
Keyword Research: To make it simpler and easier all you have to do is, write toward topics that people are already searching for gathering information about. This is how you can generate traffic through search, do keyword research before you start writing.
Content Organization: The information architecture that is organizing the content organized in a logical way. The longer the visitors stay on your site, the better it is . Organized content not only helps you , it also helps visitors find related content easily.
Keyword Optimization: On page optimization you need to know where and how to use keywords to maximise search-ability .
Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
Performance: Think as a busy user, will you stay in a page if it does not load? No, you want. Considering the fact, Google has indicated site speed (page speed) as one of the important signals used by its algorithm to rank pages. Longer load time of a page tends to have higher bounce rates.
User Experience: How does the site look? Can I navigate around easily? Is it safe? A better user experience is when the answer is all positive to the mentioned question. A site that helps ensure visitors to perceive you site positively, encouraging sharing, return visits, and bookmarking —all of these results to the search engines and contribute to high rankings.
Getting your site visible when people are searching for a related information is when you meet your online objective. This can be well achieved when you have SEO optimised websites .We at Synergy are specialised in building websites that are SEO optimised talk to our expert today.
Search Engine Optimization | SEO